Our client, an established personal injury firm, seeks a Senior Manager of Marketing to join their dynamic team!

The ideal candidate brings experience in multimedia content creation, including television and radio, brand management, and marketing analytics experience. This role offers career advancement opportunities, hands-on mentorship, and a collaborative team environment to help you excel!

Competitive Compensation & Benefits Package:

• Competitive salary based on experience: $130,000-140,000
• Comprehensive health, dental, and vision insurance plans.
• Life/AD&D insurance coverage.
• Wellness Incentive Program to promote health and well-being.
• 401(k) retirement plan with employer matching.
• Flexible spending accounts (FSA) for medical and dependent care.
• Generous paid time off (PTO) and holiday schedule.

Senior Manager of Marketing Responsibilities:

• Spearhead all branding strategy and implementation.
• Conceptualize and create copy for radio and TV advertising.
• Analyze campaign performance.
• Monitor and oversee paid and organic digital marketing efforts.
• Report ROl on all digital and non-digital campaigns to senior management.
• Manage client services and brand reputation.
• Ideation and procurement of various promotional materials.

Qualifications – What We’re Looking For:

• Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots.
• Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.).
• Strong direct marketing background: text, email marketing, mail, and brand promotion materials.
• Experience with CRM software analytics.
• Basic knowledge of photography and videography.
• PR experience is a plus!
• Note - this is a fully onsite role in NYC. Willingness to work on-site with occasional evening hours is a must!

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.   JOB ID: 150638 #post

Abby Pence