Overview:

Join us as a Senior Social Media Marketing Specialist and drive our social and digital presence to new heights. In this dynamic role, you’ll collaborate with the Marketing Manager, internal teams, leadership, and external partners to craft engaging, platform-specific content that enhances brand awareness, fosters audience engagement, and drives sales growth.

Key Responsibilities:

• Manage social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) and create impactful content tailored to each channel
• Develop and implement social media campaigns to boost engagement and grow our audience
• Partner with and oversee relationships with social media agencies, influencers, and brand collaborators
• Create and manage visual, written, and video content while refining the brand’s social aesthetic
• Plan and execute photo and video shoots to support social and marketing efforts
• Lead social media strategy for events, community management, and real-time engagement
• Analyze performance metrics and report on the effectiveness of social media initiatives
• Align social media strategies with broader marketing campaigns to drive store traffic, e-commerce sales, and brand awareness

Qualifications:

• Bachelor’s degree in Marketing or Social Media Marketing
• 5–7 years of social media experience (food industry experience is a plus)
• Proven expertise with platforms like Instagram, TikTok, LinkedIn, Facebook, and YouTube
• Exceptional social video editing and content creation skills
• Strong organizational, communication, and problem-solving abilities
• Familiarity with marketing tools, analytics, and social media strategies
• Availability to work a flexible schedule, including weekends and holidays, and travel to various locations as needed

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.   JOB ID: 149055 #post

Francesca Brajuha