Goodwin Recruiting
Director of Marketing in Atlanta
Norcross, GASales$115,000 - $130,000
Job Summary
Are you a creative and data-driven marketing leader with a passion for B2B brand growth? Join our team as Director of Marketing and drive our brand’s presence in the restaurant equipment industry! We’re looking for a strategic visionary who thrives on innovation, building impactful campaigns, and achieving measurable results.
What You’ll Do:
- Develop Marketing Strategy: Create and implement comprehensive marketing plans that increase brand awareness, engage target audiences, and support sales goals.
- Campaign Management: Lead and execute multi-channel campaigns, including digital, email, content, and events, to generate leads and enhance brand positioning.
- Market Analysis: Monitor industry trends, competitor activities, and customer insights to inform strategic marketing decisions.
- Collaborative Leadership: Partner with Sales, Product, and Operations to ensure brand alignment and cohesive messaging.
- Manage Digital Presence: Oversee website, social media, and digital advertising to ensure a strong online presence and lead generation.
What We’re Looking For:
- Experience: 5+ years in B2B marketing leadership, preferably in restaurant equipment, foodservice, or a related industry.
- Strategic Vision: Proven ability to develop and execute successful marketing strategies.
- Analytical Mindset: Skilled in using analytics and KPIs to inform decisions and optimize campaigns.
- Communication Skills: Strong written and verbal communicator with experience in content creation and storytelling.
- Tech Proficiency: Proficiency in marketing automation tools, CRM systems, and digital advertising platforms.
Why Join Us?
- Competitive Compensation: Attractive base salary and performance-based incentives.
- Career Growth: Opportunities for advancement in a growing, innovative company.
- Comprehensive Benefits: Health, dental, vision, 401(k), and more.
- Collaborative Culture: Be part of a dedicated team where your ideas and impact will be valued.
Rogers Hornsby