Our client is a beauty industry leader that is looking for a well-experienced VP of Performance Marketing with a strong digital marketing professional background to join their southern Florida office.

VP of Performance Marketing Perks:

• Competitive base salary in the $150- $180k range
• Relocation assistance
• Significant structured bonus plan
• 100% employer-paid health insurance for the employee
• Dental, vision, life, and pet insurance offered
• 6 paid holidays
• 401(k) with company match
• Bring your dog to work!

VP of Performance Marketing Requirements:

• Ability and desire to work ON SITE (not remote or hybrid) in Southern Florida
• CPG marketing experience within the last two years, marketing a physical product DTC that is not an established/household brand
• 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce, digital-first brand in a significant growth stage including revenues from $50- $150MM in annual revenue
• Experience managing a marketing team responsible for over $1MM/month ad spend on Meta for one brand
• Expertise in Excel (SQL is a plus). Comfortable working with large datasets and have an in-depth understanding of statistical analysis
• Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
• Managing marketing budget and evaluate the performance

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.   JOB ID: 142570 #post

Nadine Duerr